Essays about: "Mumpreneur"

Found 2 essays containing the word Mumpreneur.

1. 1. Vietnamese Mumpreneurs? Middle-class Mothers Negotiating Motherhood and Work in Northern Vietnam

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Thanh-Huong Nguyen; [2017]
   Keywords : middle-class; gender roles; motherhood; Northern Vietnam; entrepreneurship; mumpreneur; Social Sciences;

   Abstract : This thesis explores the construction of motherhood in Northern Vietnam and how motherhood influences engagement with digital entrepreneurship. The study relies on 10 in-depth interviews with middle-class mothers of young children in urban areas in Northern Vietnam, who are currently running online businesses through Facebook. READ MORE

3. 2. Mumpreneurs: Motivational factors for Swedish mothers to start their own businesses

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Diana Boneberger; Bogomila Kirilova; [2015]
   Keywords : Mumpreneur; mumpreneurship; female entrepreneurship; children; Sweden;

   Abstract : The presented master thesis is an exploratory study on the motivational factors of the Swedish Mumpreneurs to start a business. Providing a nuanced and detailed review of the evolution of the literature on female entrepreneurship, the phenomenon of ‘Mumpreneurship’ is being introduced as a new, internationally widespread concept. READ MORE