Essays about: "Music Industry"

Showing result 6 - 10 of 148 essays containing the words Music Industry.

1. 6. More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Francesca Scriboni; Yasmine Ferchichi; [2023]
   Keywords : Parasocial Relationships; Fan-artist Engagement; Personal Branding; Content Creation; Consumer Attitudes; Fan Support; Fan Investments; Consumer Archetypes; Music Industry; K-pop Industry; Business and Economics;

   Abstract : Thesis Purpose: This study examines how parasocial relationships between music artists and fans foster a plethora of different consumer attitudinal outcomes, with the purpose to provide clarity through the shaping of distinct consumer archetypes, while offering in this way practical insights for marketers and industry professionals. The context of K-pop is used to delve deeper into the understanding of the use of the parasocial sphere in the music industry scenario. READ MORE

3. 7. The TikTok effect: How TikTok is shaping the way we consume music

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Greta Ranff; Loui Degener; [2023]
   Keywords : consumer behavior; music consumption; social media; TikTok; recommendation algorithms; marketing platforms; Business and Economics;

   Abstract : Digitalization has in recent years transformed the music industry and how people consume music. Simultaneously, the social media app TikTok has emerged as a major player in marketing, using its unique algorithmic structure and user-generated content to become a powerful marketing tool for musicians and record labels alike. READ MORE

4. 8. The Sounds of Our World: Navigating Live Music and Artist Growth in Harare

   University essay from Lunds universitet/Sociologi

   Author : Annika Medin; [2023]
   Keywords : live music; zimbabwe; harare; urban sociology; Social Sciences;

   Abstract : Increasingly connected to urban development and vitality in modern discourses of urban sociology, live music is a social and cultural phenomenon with great potential for improving people’s, including artists, well-being. Still, the systems and networks which shape live music are specific to their local social, cultural and institutional contexts, leading to a range of perceptions. READ MORE

5. 9. Music journalism as a hybrid field between politics and culture : Kerrang! and NME's challenging and reinforcement of gender inequality, imbalance, and women's marginalization in 2019-2023

   University essay from Södertörns högskola/Journalistik

   Author : Vladimir Gospodinov; [2023]
   Keywords : cultural journalism; discourse analysis; gender inequality; music journalism; intersectionality;

   Abstract : This paper discusses the incorporation of socio-political themes in music and music journalism, focusing on the issues of gender inequality, imbalance, and women's marginalization. It investigates how two UK-based media with a transnational audience focus, Kerrang! and New Musical Express (NME), challenge or reinforce gender inequality-related themes in their publications in 2019-2023. READ MORE

6. 10. “Judge my Spotify” : A user-centred design study exploring content creator mindsets, behaviours and motivations for music sharing on TikTok

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Adrian Bucka; [2023]
   Keywords : Content Analysis; Semi-structured Interviews; Motivation for Music Sharing; Content Creator Mindsets; Design Implications for Music Sharing on TikTok;

   Abstract : The rise of TikTok has revolutionised our interaction with music on social media, altering how we discover and share songs. Artists recognise TikTok's potential as a launchpad for their careers, while music streaming platforms have embraced user-generated content and introduced features for incorporating music into online sharing. READ MORE