Essays about: "Music consumer preference"
Found 4 essays containing the words Music consumer preference.
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1. Music Consumption in China : A Qualitative Study on Chinese Consumer Behavior in Consuming Music and Its Merchandise
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : In the past few decades people’s attitude towards music consumption has tremendously changed in China. With the constantly rising market and huge potential space, it is necessary to study the consumer behavior and explore factors that decide people’s willingness to pay in music consumption. READ MORE
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2. Consumer Engagement During Concerts : A Study on Using Mobile Interactive Technology to Enhance the Live Music Event Experience
University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)Abstract : The emergence and development of mobile technology has changed traditional behavior during live music events and challenges concert etiquette. Artists have polarized reactions to the ubiquity of smartphones and companies have started realizing the potential to develop systems which allow the audience to interact more with both the performer and the light and sound show itself. READ MORE
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3. Music in Fashion Retail Stores in Sweden : Consumers' perception of music in fashion retail environment
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Background The stiff competition in retail markets has led the retailers to find ways to stand out by enhancing the store atmosphere using different atmospheric variables and sensorial strategies for the different senses to influence consumers' behavior. One of the variables frequently used is music. READ MORE
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4. Kinect-based Music Application for Children with Severe Physical Disabilities : Kinect-based Music Application for Children with Severe Physical Disabilities
University essay from Uppsala universitet/Institutionen för informationsteknologiAbstract : Based on initial interviews with music teachers at Årstra SpecialSchool, Uppsala, it was found that each child in a music playing session has different preferences of type and sound of a musical instrument. However, most of them have combined cognitive and physical impairments, preventing them from playing the instrument that theymight like. READ MORE