Essays about: "Music festival"

Showing result 1 - 5 of 19 essays containing the words Music festival.

  1. 1. Between Environmental Burden and Utopia: Music and Art Festivals as Prefigurative Spaces for Sustainability Transformations

    University essay from Lunds universitet/LUCSUS

    Author : Jakob Wondra; [2023]
    Keywords : festivals; prefiguration; three spheres of transformation; sustainability science; leverage points; culture and sustainability; Social Sciences;

    Abstract : There is a need to identify leverage points for a broader cultural transformation that addresses the root causes of the nature-climate emergency. Music and art festivals are creative free spaces outside the everyday workings of society that have the potential to plant the seeds of a holistic, sustainable future. READ MORE

  3. 2. The WOW-effect. A qualitative content analysis of communication strategies used by the Swedish music festival Way out West

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Elin Fredlund; Savannah Gillblad; [2023]
    Keywords : strategic communication; event marketing; sustainability communication; CSR; brand community; symbolic branding strategies; Social Sciences;

    Abstract : I dagens samhälle finns en allt större press på varumärken att stå ut ur mediebruset samt att kommunicera kring hållbarhet och CSR. Detta gör brandingstrategier högst nödvändiga, trots detta är det ännu ett relativt outforskat område inom marknadsföring av evenemang. READ MORE

  4. 3. U EXPRESSED

    University essay from Lunds universitet/Industridesign

    Author : Frida Abrahamsson; Maria Kristensson; [2021]
    Keywords : Technology and Engineering; Arts and Architecture;

    Abstract : Life at a music festival can be both a blessing and a curse. It creates a feeling of escaping reality into euphoric happiness and freedom that only music festivals can bring. But one thing can drastically change this mood and make the living at the festival quite miserable – the weather. READ MORE

  5. 4. Seven Different Countries, Seven Different Festivals, One Brand : A Global Music Festival’s Adaptiveness and Globalness

    University essay from

    Author : Julia Krajka; Matilda Gustafsson; Victor Jose Vallim da Silva; [2020]
    Keywords : Globalization; Localization; Music Festival; Adaptations; Customer Perceptions;

    Abstract : Background: Globalization and localization are constantly clashing, collapsing, and transforming one another, and many studies have investigated how various global companies deal with the balance in between these two opposite strategies. However, little does research reveal about how music festivals adapt and operate using globalization or localization in the global market. READ MORE

  6. 5. “A little less conversation, a little more action please” - Triggering greener travel behaviour in a music festival context: The case of Fuchsbau Festival, Germany

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Julia Antonia Gause; [2017]
    Keywords : leisure travel behaviour; green music festivals; theory of consumption values; action research; Earth and Environmental Sciences;

    Abstract : With growing awareness about their environmental impact, music festivals have increased their efforts to become greener since the 2000s. In line with this trend, the German Fuchsbau Festival developed a transport plan, taking into account that up to 80.0% of a festival’s emissions are produced through audience travel. READ MORE