Essays about: "Music streaming"

Showing result 36 - 40 of 104 essays containing the words Music streaming.

  1. 36. The quest to cut through the noise: Exploring the rationale of Artist - Record Label Collaboration in a transformed industry

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Nellie Bössa; Linda Lehto; [2019]
    Keywords : Creative Industry Organizations; Strategic alliances; Complementary assets; Governance mechanisms; Music industry;

    Abstract : Since its inception, the music industry has been characterized by collaboration between artists and record labels, i.e. strategic alliances. With the emergence of digitalization, the conditions for this collaboration have changed, the option to produce and publish music independently inducing an explosion of independent artists. READ MORE

  3. 37. Factors influencing the choice of brands of music services among Russian consumers

    University essay from Handelshögskolan i Stockholm/Institutionen för nationalekonomi

    Author : Kseniia Gunko; [2019]
    Keywords : Discrete Choice Models; Multinomial Logit; Best-Worst Scaling Method; Music Streaming Services; Brands;

    Abstract : This paper examines the attitude of consumers towards music streaming services in Russia. The main goal of the research is to define the level of preferences of different features of the services and to match them to the brands present in the market. READ MORE

  4. 38. SEQUENTIAL A/B TESTING USING PRE-EXPERIMENT DATA

    University essay from Uppsala universitet/Statistiska institutionen

    Author : Erik Stenberg; [2019]
    Keywords : A B testing; sequential analysis; continouous monitoring; variance reduction;

    Abstract : This thesis bridges the gap between two popular methods of achieving more efficient online experiments, sequential tests and variance reduction with pre-experiment data. Through simulations, it is shown that there is efficiency to be gained in using control-variates sequentially along with the popular mixture Sequential Probability Ratio Test. READ MORE

  5. 39. Perceived Audio Quality In Popular Music Encoded To MP3 And Opus

    University essay from Luleå tekniska universitet/Institutionen för konst, kommunikation och lärande

    Author : Anton Louthander; [2019]
    Keywords : ;

    Abstract : For storage restriction purposes, audio streaming services often rely on lossy compression formats as files used for playback. In 2018, the audio streaming giant SoundCloud went from using 128 kbps MP3 files to 64 kbps Opus files, and shortly after this was unveiled, music press and users of the service claimed it to be an audio quality impairment. READ MORE

  6. 40. Cognitive Biases in Freemium Offerings: Understanding Free Users' Intentions to Become Paying Customers in Music Streaming Services

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Alexander Schreij; Gustaf Östblom; [2019]
    Keywords : Music streaming; Free mentality; Zero price effect; Freemium; Premium;

    Abstract : Along with recent technological developments, the music industry has experienced a digital disruption, and subscription-based music streaming services has become a leading model for music providers. Several music streaming services have applied the freemium model to their service offerings, meaning that they offer an ad-funded free version of their services with limited features along with the option to pay for a premium service with richer functionality. READ MORE