Essays about: "Music streaming"

Showing result 6 - 10 of 104 essays containing the words Music streaming.

1. 6. Viral Vibes: Mastering Music Marketing on TikTok - A quantitative analysis of consumer journeys from TikTok to music streaming services

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Hannah Höijer; Julia Nordin Kehlmeier; [2023]
   Keywords : awareness; consideration; conversion; viral marketing; co-creation; UGC; TikTok; social media; strategic communication; Social Sciences;

   Abstract : This bachelor’s thesis aimed to investigate what drives the conversion of music from TikTok to streaming services amongst TikTok users. The study is based on marketing funnel models, such as AIDA and the simplified funnel including the three steps: awareness, consideration, and conversion. READ MORE

3. 7. Design and Evaluation of Digital Tools for Licensing Management : Understanding how usability affects the perceived workflow of the end user

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Billy Jansheden; [2022]
   Keywords : UX; User Experience; Usability; Data Aggregator; Search; Licensing; Epidemic Sound; Användbarhet; Data Aggregator; Sök; Sökmotor; Licensering;

   Abstract : The growth of online content has paved the way for independent creators to produce their own videos. Platforms like YouTube have empowered the users to distribute such content and continues to be a major player in the world of video on demand. READ MORE

4. 8. Comparison of Machine learningalgorithms on Predicting Churn withinMusic streaming service

   University essay from Blekinge Tekniska Högskola

   Author : Lahari Gaddam; Sree Lakshmi Hiranmayee Kadali; [2022]
   Keywords : Churn Prediction; Classification Algorithms; Machine Learning; Music Stream; Supervised Learning.;

   Abstract : Background: Customer churn prediction is one of the most popular part of bigbusinesses and often help the companies in customer retention and revenue generation.Customer churn may lead to huge loss of revenue and is important to analyzeand determine the cause for churn. READ MORE

5. 9. What's in a name? How the vocabulary of personalised playlists affects user's expectation and satisfactions in music streaming services

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Nina Boksjö; Naomi Petricioiu; [2022]
   Keywords : Personalisation; Recommender Systems; Vocabulary; Spotify; Personalised Messages; Streaming Services; User Interface; Expectation; Satisfaction; User Experience;

   Abstract : Background: The following study focuses on the area of personalisation within streaming services and how vocabulary of playlist names and categories affect expectations and satisfactions. The wording of personalised items is important to convey that content is directly made for a user, yet there are limited studies that explore what users anticipate and if the message conveys correct information to then lead to satisfaction. READ MORE

6. 10. IRL to URL: Digitalization in the live music scene during and post-COVID-19 : A platform-driven study of the live music scene and its approaches

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Valeria Fernández; Boyana Gerasimova; [2022]
   Keywords : Digitalization; COVID-19; Music; Livestreaming; Concerts; Festivals; User Experience; Digital Media;

   Abstract : As the strict lockdowns during the global COVID-19 pandemic made the world more digital, nearly every industry was affected. The music industry in particular had already been going through many changes, though maybe none of them as big so far—musicians were restricted from performing "in real life" and had to think out of the box. READ MORE