Essays about: "Muskaan Khurana"

Found 2 essays containing the words Muskaan Khurana.

  1. 1. Professionals meet ChatGPT : A qualitative study on the perception of professional service workers’ usage of ChatGPT to support their work tasks.

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Muskaan Khurana; Patrycja Kobiela; [2023]
    Keywords : ChatGPT; Unified Theory of Acceptance and Use of Technology UTAUT ; Professional Service Workers PSW ; Artificial Intelligence AI ; Chatbots; Perception; Qualitative research.;

    Abstract : ChatGPT is a newly launched Artificial Intelligence (AI) powered model with several functions, providing the user with human-like responses. Recently, ChatGPT have gain a lot of recognition and popularity. The aim of this research is to examine the perceptions of ChatGPT from a Swedish professional service workers (PSW) perspective. READ MORE

  3. 2. Jumping on the bandwagon? : an explorative study on how female Gen Z consumers perceive global brands’ engagement in activism, and how their perception influences their brand loyalty

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Masstewal Mekuriaw; Muskaan Khurana; [2021]
    Keywords : Brand activism; Brand loyalty; Brand perception; Female; Generation Z; Gen Z consumer; Global brand;

    Abstract : Brands’ engagement in activism is increasing as consumers expect more of brands, especially the younger generations. However, brands have different intentions behind their engagement in activism. READ MORE