Essays about: "My Tra Pham"

Found 1 essay containing the words My Tra Pham.

1. 1. The impact of ad, personal, and situational characteristics on positive affect and felt urge to buy impulsively.  A quantitative study in the Facebook context

   University essay from Umeå universitet/Företagsekonomi

   Author : Beatrice Bjuhr; My Tra Pham; [2015]
   Keywords : impulse buying; facebook; positive affect; urge to buy impulsively; promotional effect; atmospheric effect; impulse buying tendency; hedonic consumption tendency; customized advertisements; time availability; money availability;

   Abstract : Social media has grown in importance as an advertising communication tool, and companies take advantages of this by using social media marketing to meet their marketing objectives. The research context in this study is chosen to be the social media Facebook, mainly since it is the biggest and most used social media in Sweden but also since Facebook offers companies many different commercial options. READ MORE