Essays about: "NICHOLAS LAWSON"

Found 2 essays containing the words NICHOLAS LAWSON.

1. 1. B U R B E R R Y JOUSTING FOR REDEMPTION

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : LUKAS BORSBOOM; BRENDON CASE; NICHOLAS LAWSON; [2018]
   Keywords : Business and Economics;

   Abstract : .... READ MORE

3. 2. The Millennial Customer Experience in Traditional Retail Environments: A Swedish Perspective

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lukas Borsboom; Nicholas Lawson; [2018]
   Keywords : Customer experience; in-store customer experience retail; marketing; millennials; cognitive; affective; social; physical; store environment; service interface; atmospherics; assortment; channels; past experiences; Business and Economics;

   Abstract : Purpose: The purpose of this study is to explore the in-store customer experience from a millennial consumers’ perspective. Specifically, the authors of this thesis intend to carry-out a comprehensive study that addresses how these customer experiences are manifested within the different retail stores in Sweden. READ MORE