Essays about: "NICLAS DORFH"

Found 1 essay containing the words NICLAS DORFH.

  1. 1. Small Firm Success Factors for New Product Development : Separating the Best from the Rest

    University essay from Stockholms universitet/Företagsekonomiska institutionen

    Author : NICLAS DORFH; ROBERT HJALMERS; NIKLAS HOFFSTEN; [2011]
    Keywords : NPD; New product development; launch; innovation; small firms; key success factors; top performers; manufacturing; new product success;

    Abstract : This thesis examines the process of new product development for small firms, aiming to specify what separate top performers from the rest. Every year, thousands of new products are introduced to the market. Yet, 75 % to 90 % of all products launched suffer from failure. READ MORE