Essays about: "NIKE studies on consumer behaviour"

Found 2 essays containing the words NIKE studies on consumer behaviour.

1. 1. Antecedents of buying intention towards bio-cotton clothing : A quantitative study among young business students at USBE

   University essay from Umeå universitet/Företagsekonomi

   Author : Sheng Liu; Bobo Tiger; [2017]
   Keywords : sustainable consumption; bio-cotton clothing; Theory of Planned Behaviour; Theory of Perceived Risk; purchase intention;

   Abstract : Due to the growing involvement of external stakeholders including pressure groups such as Greenpeace, sustainability issues have increasingly become a focus point in the business sector. Thereby, many businesses began to integrate sustainability into their corporate mission and vision. READ MORE

3. 2. Assessing Youth’s Buying Behaviour towards Sports Shoes

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Narsimha Vamshi Krishna Srungaram; [2008]
   Keywords : Marketing; Youth buying behavior;

   Abstract : The paper focuses on attitudes and behavior on the concept of the youth’s buying behavior towards branded sports shoes, different consumers have got different decision making process. The buyer’s ultimate goal is to buy the product of qualitative, quantitative with low/best affordable price. READ MORE