Essays about: "NIKE"

Showing result 1 - 5 of 28 essays containing the word NIKE.

  1. 1. Off-Grid Solar Energy and Its Impacts on Rural Livelihoods : A Case Study on Tanzania

    University essay from Linnéuniversitetet/Institutionen för samhällsstudier (SS); Linnéuniversitetet/Institutionen för samhällsstudier (SS)

    Author : Nike Dahlqvist; Samuel Larsson; [2019]
    Keywords : ff-grid energy; rural electrification; sustainable Development; Livelihood; Solar Energy; Tanzania.;

    Abstract : Energy poverty and lack of access to electricity is a global problem which is recognised in the sustainable development goal 7. Today 1.2 billion people live without access to electricity and most of them are situated in Sub-Saharan Africa where biomass still constitutes the main source of energy. READ MORE

  2. 2. Sustainable apparel consumption: the attitude-behavior gap among Swedish consumers : An exploratory study on Millennials and Generation X consumers´ purchasing habits

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Nike Moon; Eszter Bordi; [2019]
    Keywords : Sustainability; apparel; consumption; Millennials; Generation X; attitude; behaviour;

    Abstract : This thesis aims to investigate sustainable apparel purchasing habits from customers’ perspective with an emphasis on attitude-behaviour towards the phenomenon. Furthermore, the possible attitude-behaviour gaps are detected throughout the research, illustrating dissimilarities in sustainable apparel consumption and discrepancies between actual purchasing action and consumer attitude. READ MORE

  3. 3. "It's only crazy until you do it" - A Critical Discourse Analysis of Nike advertisements

    University essay from Malmö universitet/Kultur och samhälle

    Author : Joanna Rajska; [2019]
    Keywords : Critical Discourse Analysis; Fitness advertisements; Advertising; Nike;

    Abstract : This thesis presents a Critical Discourse Analysis (CDA) of celebrity endorsements in Nike advertisements. The top ten most popular Nike advertisements have been collected and then examined based on the use of language. READ MORE

  4. 4. Nursing staff's experience of working in rural Tanzania - Interview study at two dispensaries in the northern parts of Tanzania.

    University essay from Malmö universitet/Hälsa och samhälle

    Author : Nike Johannesson; Mirijam Nyström; [2019]
    Keywords : Experience regarding work; Interview study; Nursing staff; Rural areas; Tanzania.;

    Abstract : Bakgrund: Enligt Tanzanias regering är ett av de första stegen för att uppnå målet om hälsa till alla, att tillse åtkomsten av tillräckligt med sjukvårdspersonal, med resurser nog att genomföra arbete av kvalité. För tillfället är dessa mål inte uppfyllda, och situationen är värre på landsbygden. READ MORE

  5. 5. A study of viral marketing on Youtube : Evidence: Nike Dream Crazy and Nike Dream Crazier

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Cajsa Granlund; Lisa Prick; [2019]
    Keywords : viral marketing; Youtube; Nike; emotions; advertising; social media; electronic word of mouth;

    Abstract : The aim with this study was to answer the question “What components in Nike’s viral ads on Youtube trigger emotions?”. The data was collected through a qualitative and descriptive research approach and the method was a combination of a poetic film analysis and Ducoffe’s Model of Advertising Value. READ MORE