Essays about: "NIKE"

Showing result 1 - 5 of 32 essays containing the word NIKE.

  1. 1. Off-Grid Solar Energy and Its Impacts on Rural Livelihoods : A Case Study on Tanzania

    University essay from Linnéuniversitetet/Institutionen för samhällsstudier (SS); Linnéuniversitetet/Institutionen för samhällsstudier (SS)

    Author : Nike Dahlqvist; Samuel Larsson; [2019]
    Keywords : ff-grid energy; rural electrification; sustainable Development; Livelihood; Solar Energy; Tanzania.;

    Abstract : Energy poverty and lack of access to electricity is a global problem which is recognised in the sustainable development goal 7. Today 1.2 billion people live without access to electricity and most of them are situated in Sub-Saharan Africa where biomass still constitutes the main source of energy. READ MORE

  2. 2. Exploring digital innovations : mapping 3D printing within the textile and sportswear industry

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Mona Nagel; [2019]
    Keywords : digital innovations; 3D printing; additive manufacturing; textile value chain; sportswear value chain;

    Abstract : Digital innovations are about to overtake the supply chain systems and revolutionize the way of producing products. With the use of technology in the value chain a sustainable development can be generated and developed. The usage of digital tools for manufacturing can minimize waste and further develop sustained processing. READ MORE

  3. 3. Sustainable apparel consumption: the attitude-behavior gap among Swedish consumers : An exploratory study on Millennials and Generation X consumers´ purchasing habits

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Nike Moon; Eszter Bordi; [2019]
    Keywords : Sustainability; apparel; consumption; Millennials; Generation X; attitude; behaviour;

    Abstract : This thesis aims to investigate sustainable apparel purchasing habits from customers’ perspective with an emphasis on attitude-behaviour towards the phenomenon. Furthermore, the possible attitude-behaviour gaps are detected throughout the research, illustrating dissimilarities in sustainable apparel consumption and discrepancies between actual purchasing action and consumer attitude. READ MORE

  4. 4. "It's only crazy until you do it" - A Critical Discourse Analysis of Nike advertisements

    University essay from Malmö universitet/Kultur och samhälle

    Author : Joanna Rajska; [2019]
    Keywords : Critical Discourse Analysis; Fitness advertisements; Advertising; Nike;

    Abstract : This thesis presents a Critical Discourse Analysis (CDA) of celebrity endorsements in Nike advertisements. The top ten most popular Nike advertisements have been collected and then examined based on the use of language. READ MORE

  5. 5. Brands as Politicians - How Consumers Morally Judge Advocacy Advertising

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Lena Maria Halberstadt; Carolin Schumacher; [2019]
    Keywords : Advocacy Advertising; Political Debates; Morality; Moral Identity; Moral Judgments; Moral Authenticity; Nike; Gillette; Pepsi; Business and Economics;

    Abstract : Purpose: The purpose of this research was to understand how consumers morally judge advocacy advertising in contemporary consumer culture. The phenomenon was explored with the help of three case studies, namely Nike, Gillette, and Pepsi, all being brands who have taken a political stance in their advertisement campaigns. READ MORE