Essays about: "NIKE"

Showing result 11 - 15 of 59 essays containing the word NIKE.

  1. 11. Ideologies Mediating Brands Taking a Political Stance: A Socio-cultural Perspective on How Consumers Draw from Different Ideologies in their Meaning-making of Brands that Take a Political Stance

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Maria Agustina Carbone; Agnes Ýr Pétursdóttir; [2021]
    Keywords : Consumer Culture Theory; Socio-cultural Perspective; Political Consumerism; Ideology; Responsibilization; Consumer Resistance; Governmentality.; Business and Economics;

    Abstract : We aim to enhance the understanding of how consumers draw from different ideologies in their meaning-making of brands taking a political stance. This research used a qualitative approach, more specifically, a case-based approach and netnography. READ MORE

  3. 12. Accessibility for Hearing Impaired Players in Overwatch

    University essay from Uppsala universitet/Institutionen för speldesign

    Author : Mick R. Roncken; Nike C. Törnros; [2021]
    Keywords : Overwatch; accessibility; deaf; hard of hearing; Overwatch; tillgänglighet; döv; hörselnedsättning;

    Abstract : The majority of video games utilize auditory cues to convey vital information such as enemy positioning and hazardous locations to the player. However, these audio cues are inaccessible to players who are deaf or hard of hearing. READ MORE

  4. 13. The impact of digitalization on logo design

    University essay from

    Author : Elias Stråle; Mohammad Selwaye; Khaled Akkad; [2021]
    Keywords : Graphic design; Logo design; Branding; Visual Communications; identity; marketing; digitalization;

    Abstract : A logo is a vital part of any company’s visual identity. The following report exploreshow logo design got affected by the recent age of digitalization. The report helpsoutline essential parts of successful logo design for current and future mediums. READ MORE

  5. 14. Millennials demand for brand activism : A qualitative studie about corporate brands using brand activism as a communication strategy to reach millennials

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Fanny Backman; Fredrika Lundgren; [2021]
    Keywords : Brand activism; corporate brand; millennials; social media;

    Abstract : The new phenomena of brand activism can be used as a communication strategy to reach consumers. The demand for brand activism has increased with the generation of millennials. This research uses a qualitative method to get a greater understanding of how companies use brand activism as a communication strategy to reach millennials. READ MORE

  6. 15. Nike’s Dream Crazy campaign and how it influenced views and opinions towards the brand

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Oskar Brandberg; Mathias Myrefelt Norlinger; Kevin Ngo; [2020]
    Keywords : Nike; Swedish consumer behaviour; Political Consumerism; Kaepernick; Political stance; Business and Economics;

    Abstract : Purpose: In 2018 Nike launched an advertisement campaign called “Dream Crazy” that provoked controversial reactions in social media and large coverage in the media. This qualitative study aims to find out what Swedish students aged 19-24 think of specifically the political aspect of that campaign, and how much it matters and influences their decision making when choosing products. READ MORE