Essays about: "NIKE"

Showing result 21 - 25 of 59 essays containing the word NIKE.

  1. 21. External Requirements and Internal Enablers in the Responsive Supply Chain Management : A Case Study of Nike’s Responsive Supply Chain

    University essay from Jönköping University/IHH, Centre of Logistics and Supply Chain Management (CeLS)

    Author : Abdalla Abushoke; Khanum Aisha; [2020]
    Keywords : Supply chain management; Responsive Supply Chain; External Requirements; Internal Enablers; Challenges in RSC;

    Abstract : Background: Responsive Supply Chain (RSC) has been in the middle of attention nowadays, companies invest massively in their supply chains to adapt to dynamic changes in the market. Examples of prominent changes are technological advances and digitalization happening across various supply chain channels. READ MORE

  3. 22. Engaging through design : Visualizing climate impact of aviation at KTH

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Nike Backman; Maria Jacobson; [2020]
    Keywords : ;

    Abstract : As the state of the climate becomes increasingly severe, a multitude of goals are being formed in order to tackle the problem. At KTH Royal Institute of Technology, goals to lower emissions from work related air travel have been set. READ MORE

  4. 23. Pride and Prejudice: a study on the various types of consumer-brand relationships that brand activism campaigns form

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Zinar Omar; Sarah Jørgensen; [2020]
    Keywords : Brand Activism; Marketing; Consumer-brand relationship; Societal issues; Political debates; Business and Economics;

    Abstract : Title: ​Pride and Prejudice: a study on the various types of consumer-brand relationships that brand activism campaigns form. Date of the seminar: ​5th June 2020 Course: ​BUSN39 Degree Project in Global Marketing Authors: ​Sarah Jørgensen and Zinar Omar Supervisor: ​Peter Svensson Keywords: ​Brand Activism, Marketing, Consumer-brand relationship, Societal issues, Political debates Purpose: ​The purpose of this study was to understand which types of consumer-brand relationships brand activism campaigns form. READ MORE

  5. 24. "Woke-Washing" a Brand : An Analysis of Socially Progressive Marketing by Nike on Twitter and the User Response to it

    University essay from Uppsala universitet/Institutionen för ABM

    Author : Nadim Herbert; [2020]
    Keywords : Woke-Washing; Nike; Serena Williams; Colin Kaepernick; Marketing; Twitter;

    Abstract : This study examines two marketing campaigns on the social media platform Twitter by the brand Nike, with the campaigns involving American football player Colin Kaepernick and tennis player Serena Williams respectively. The study specifically explores how Nike utilizes socially and politically progressive values in these marketing   campaigns and how users then respond to it on Twitter, with the source material consisting of four Twitter-posts, two by Nike and one each by the two athletes involved, as well as the replies by other Twitter-users to those posts. READ MORE

  6. 25. Location investigation of a high-speed rail using cost surface analysis: Case study Hässleholm-Lund

    University essay from Lunds universitet/Institutionen för naturgeografi och ekosystemvetenskap

    Author : Nike Rosenström; [2020]
    Keywords : physical geography; ecosystem analysis; high-speed rail; cost surface analysis; protected areas; Earth and Environmental Sciences;

    Abstract : The urge for more sustainable and environmental-friendly transportation has never been as high as it is today. The demand will probably continue to increase as the knowledge about climate change continues to widen and as the expectations, of mitigation and adaptation measures, intensifies. READ MORE