Essays about: "NON-PROFIT ORGANIZATION"

Found 1 essay containing the word NON-PROFIT ORGANIZATION.

  1. 1. Twitter & Migrant Lifeboat Rescue: Examination of social media and organizational response to a stormy newspaper article

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Darren Ingram; [2019]
    Keywords : AUDIENCE PERCEPTION; CRISIS COMMUNICATIONS; FAKE NEWS; NON-PROFIT ORGANIZATION; SOCIAL MEDIA; STAKEHOLDER ENGAGEMENT; TWITTER;

    Abstract : A prominent British newspaper and its website publishes an inflammatory article stating that a lifeboat charity has been cynically abused by migrant traffickers who are using it as a ‘free ferry service’ to get their cargo of human beings into the United Kingdom. What reaction is generated on the Twitter social media network? What narrative, language usage and sentiment is formed? How does the charity react?This thesis examines this case and discovers through word frequency and conversational analysis how one news story reverberated in 280 characters or less. READ MORE