Essays about: "Nadia Rasetti"

Found 1 essay containing the words Nadia Rasetti.

  1. 1. Online purchase of clothes, social media and opinion leader processes : An explorative study with a mixed-methods approach

    University essay from Institutionen för mediestudier

    Author : Nadia Rasetti; [2013]
    Keywords : social media; facebook; twitter; opinion leaders; influentials; word-of-mouth WOM ; brands;

    Abstract : The goal of this study was to explore the customer journey of an online purchase of clothes and to identify potential opinion leaders in the decision-taking phase before the purchase. Important questions to be analyzed were through which channels might customers get influenced and by whom. READ MORE