Essays about: "Nadim Herbert"

Found 1 essay containing the words Nadim Herbert.

  1. 1. "Woke-Washing" a Brand : An Analysis of Socially Progressive Marketing by Nike on Twitter and the User Response to it

    University essay from Uppsala universitet/Institutionen för ABM

    Author : Nadim Herbert; [2020]
    Keywords : Woke-Washing; Nike; Serena Williams; Colin Kaepernick; Marketing; Twitter;

    Abstract : This study examines two marketing campaigns on the social media platform Twitter by the brand Nike, with the campaigns involving American football player Colin Kaepernick and tennis player Serena Williams respectively. The study specifically explores how Nike utilizes socially and politically progressive values in these marketing   campaigns and how users then respond to it on Twitter, with the source material consisting of four Twitter-posts, two by Nike and one each by the two athletes involved, as well as the replies by other Twitter-users to those posts. READ MORE