Essays about: "Nadine Bengtsson"

Found 1 essay containing the words Nadine Bengtsson.

  1. 1. (Could you please) send me the report, now(?)! : The impact of managerial communication styles on employee engagement on ISM

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Nadine Bengtsson; Alexander Jost Auf Der Stroth; Philip Victor; [2020]
    Keywords : Internal marketing; Internal communication; Managerial communication styles; Internal social media; ISM; Employee engagement;

    Abstract : Background Employee turnover is increasing and in order for companies to retain their workforce, internal marketing (IM) needs to be applied. With internal communication (IC) being seen as the key to implementing employee oriented strategies and activities to motivate employees and coordinate cross-functional efforts within IM, internal social media (ISM), as known for fostering communication among employees, needs to be investigated regarding its influence on employee engagement. READ MORE