Essays about: "Nanna Birkedal"

Found 1 essay containing the words Nanna Birkedal.

  1. 1. Gamification in the Pharmaceutical Industry. Exploring how European Pharmaceutical Organisations can build and use Gamified Mobile Applications to Improve Relations with Patients.

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Nanna Birkedal; [2015]
    Keywords : Public Relations; Digital Gamification; Pharmaceutical Industry; Social Sciences;

    Abstract : Concordant with a wider political and cultural emphasis on individual choice and selfcare, European patients have during the last decade become empowered stakeholders as a result of digitization. Nonetheless, patient empowerment sits uncomfortable with the prevailing business model pertaining to the majority of pharmaceutical organisations whose PR activities primarily target healthcare professionals, politicians, and patient organisations. READ MORE