Essays about: "Naqash Zafar"

Found 1 essay containing the words Naqash Zafar.

  1. 1. The impact of social media influencers on the purchase intention of Tech gadgets among Gen Z and Y : Sweden

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Valentina Meglaj; Naqash Zafar; [2022]
    Keywords : Social media influencers; Influencer marketing; Gen Y; Gen Z; Qualities; Authenticity; Credibility; Trustworthiness; Expertise; Attractiveness; Similarity; Tech gadgets;

    Abstract : .... READ MORE