Essays about: "Narasimha Rao Yallapragada"

Found 1 essay containing the words Narasimha Rao Yallapragada.

  1. 1. Understanding Customers Attitudes towards Technology-Based Self-Service : A Case Study on ATMs

    University essay from Fakulteten för ekonomi, kommunikation och IT

    Author : Balasubrahmanyam Annam; Narasimha Rao Yallapragada; [2006]
    Keywords : Technology-Based Self-Service;

    Abstract : In the present society technological innovations are playing significant role in every phase of human life, human interaction with machines has become essential in service sector. In the past a number of efforts have been made in the literature of service marketing to understand how companies can better deliver their services with the help of self-service technology. READ MORE