Essays about: "Naseef Rahman"

Found 2 essays containing the words Naseef Rahman.

1. 1. Impact of relationship marketing on customer loyalty in banking sector of UK.

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Hasanul Banna; Naseef Rahman; [2020]
   Keywords : Relationship marketing; Customer loyalty; Customer retention; Banking sector; Uncertainty aspects;

   Abstract : Banking sector is one of the largest sectors dealing with individual customers directly and in fact the success and profitability of company is also based on the number of customer base and their level of transactions. The current banking industry is under immense pressure because now the customer switching is quite common but the banks are still trying to sustain their customer base by managing the customer loyalty program through effective customer relationship management. READ MORE

3. 2. International Students’ Perception of Risk and Safety when Travelling : Case Study on students of Dalarna University, Borlange, Sweden

   University essay from Högskolan Dalarna/Turismvetenskap

   Author : Naseef Rahman; [2018]
   Keywords : International Student traveller; Perception; Risk; Safety and Security; Thematic Analysis; Semi-Structured Interview; Avoiding Risk; Travelling safety concern.;

   Abstract : International students are becoming a more and more attractive group for tourism agencies, and for those responsible for regional development, some study is warranted to explore how one may effectively recognize their preferences, wants, needs, and constraints to draw their attention towards the destination or to experience tourism firm’s offerings specially in this research about their perception about risk, safety and security during their travelling. Perception of risk, safety and security of a tourist destination may create a broader platform of preferences, and associated constraints. READ MORE