Essays about: "Natacha Abdou"

Found 1 essay containing the words Natacha Abdou.

1. 1. The Impact of Trust on the Mobile Commerce Adoption in Tourism Industry

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Lina Yan; Natacha Abdou; [2017]
   Keywords : Mobile commerce; Trust; Uncertainty Avoidance; Tourism industey;

   Abstract : The purpose of this study is explaining the effect of trust on consumers mobile commerce adoption under the influence of cross-cultural effects in the tourism industry.  This research applied a quantitative method, with a total sample size of 200. The collected samples are coming from China and France in the tourism industry. READ MORE