Essays about: "Natalie Bosiacki"

Found 1 essay containing the words Natalie Bosiacki.

  1. 1. What makes YOU want to purchase? : An explanatory investigation of the relationship between social media content characteristics and consumers' purchase intention

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Agnes Ahlman; Elin Jansson; Natalie Bosiacki; [2020]
    Keywords : Social Media Characteristics; Usefulness; Informativeness; Interactivity; Purchase intention;

    Abstract : Background: Social Media Content consists of characteristics by which have been found by previous research to have an influence on consumers' purchase intention. The social media content can be created by any social media user, who are referred to as content creators, whereby the degree of impact the social media content has on consumers' purchase intention is difficult to predict. READ MORE