Essays about: "Natalie Sharro"

Found 1 essay containing the words Natalie Sharro.

  1. 1. “Subconsciously, beauty is white and skinny.” : A qualitative study on colorism in makeup advertisements.

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Edna Inganji; Natalie Sharro; [2020]
    Keywords : Makeup; advertisements; skin tone and colorism;

    Abstract : Purpose: The purpose with this study is to research how consumers’ view on the inclusivity in the makeup industry and how the skin tones of the models in an advertisement shape consumer attitudes towards the advertisement. Research questions: How do consumers evaluate advertisements based on the skin tone of models used in the advertisement? What are the consumers view on the inclusivity in the makeup industry? Method: A qualitative research method was chosen for this study. READ MORE