Essays about: "Nathalie Adams"

Found 1 essay containing the words Nathalie Adams.

1. 1. Tourism in Mexico: More than Tacos and Tequila? : A Case Study on CSR Strategies of Swedish and Mexican Tour Operators in Mexico 

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Nathalie Adams; Louise Chyssler; [2014]
   Keywords : CSR; Strategy; Competitive Advantage; CSR Pyramid; Stakeholder Theory; Developing countries; Tourism; Tour Operators; Mexico;

   Abstract : The purpose of this study is to explore whether tour operators work with CSR within their organizations in Mexico, and describe how they implement it as well as why they work with it. Furthermore, the paper will analyze similarities and differences between the Swedish and Mexican tour operator’s CSR strategies as well as the reasons for this. READ MORE