Essays about: "Nathalie Andersson"
Found 2 essays containing the words Nathalie Andersson.
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1. The Orange Wave : How the practice of place marketing is utilized by the rural municipality of Hagfors in order to attract new inhabitants from the Netherlands
University essay from Fakulteten för humaniora och samhällsvetenskap (from 2013)Abstract : They leave everything behind in the Netherlands;friends, family, jobs and careers in order to start a new life in what theycall the land of opportunities, namely Sweden. Here, in the county ofVärmland in a little, rural town named Hagfors they see a chance to a brighterfuture and the possibility of accomplishing a better quality of life. READ MORE
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2. Functional or emotional values in B2B? : A study of marketing communication in the B2B healthcare market
University essay from Sektionen för ekonomi och teknik (SET)Abstract : Abstract To create value is a critical task for marketers and companies regardless of industry, and this study is focusing on the highly debated topic regarding functional and emotional values in business-to-business (B2B). Conventionally, emotional values has been perceived as irrelevant to B2B markets due to that business buyers have often been viewed as strictly rational decision makers. READ MORE