Essays about: "Nathalie Jarekvist"

Found 1 essay containing the words Nathalie Jarekvist.

  1. 1. Perception of B2B Relationships; A Gut Feeling? : A multiple case study on the consumer's perception of relationship success, and the underlying factors influencing trust, commitment, and satisfaction

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Michaela Antonsson; Nathalie Jarekvist; Fanny Söderhielm; [2022]
    Keywords : B2B relationships; relationship quality; relationship success;

    Abstract : Background: The success and quality of B2B relationships have been researched for decades. Relationship success carries many definitions, but prior literature lacks depth in how it is achieved. Relationship quality is often determined through three pillars: trust, commitment, and satisfaction. READ MORE