Essays about: "Nathalie Minder"

Found 1 essay containing the words Nathalie Minder.

  1. 1. Working Together? Occupational Gender Role and Age Stereotypes - A quantitative study of ad and social effects of non-stereotypical advertising portrayals

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Madeleine Hultin; Nathalie Minder; [2020]
    Keywords : occupational gender role stereotypes; age stereotypes; intersectionality; ad effects; social effects;

    Abstract : Stereotypes are often used in advertising and research shows that it frequently occurs on the dimensions of occupational gender role and age, consequently giving rise to a variety of negative effects. A recent stream of studies has hence investigated whether the use of non-stereotypical portrayals can lead to positive ad and social effects, benefiting both consumers and marketers. READ MORE