Essays about: "Nathalie Minder"
Found 1 essay containing the words Nathalie Minder.
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1. Working Together? Occupational Gender Role and Age Stereotypes - A quantitative study of ad and social effects of non-stereotypical advertising portrayals
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Stereotypes are often used in advertising and research shows that it frequently occurs on the dimensions of occupational gender role and age, consequently giving rise to a variety of negative effects. A recent stream of studies has hence investigated whether the use of non-stereotypical portrayals can lead to positive ad and social effects, benefiting both consumers and marketers. READ MORE
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