Essays about: "Nathanael Muscat"

Found 2 essays containing the words Nathanael Muscat.

1. 1. What comes first: the market or the product? Strategic orientations among start-ups in the Øresund Region

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Nathanael Muscat; Ivaylo Ivanov; [2016]
   Keywords : Market Orientation; Product Orientation; Innovation; Start-ups; Business and Economics;

   Abstract : Market orientation and product orientation propose opposite approaches towards innovation and, thus, value-creation. This paper investigates the market-product orientation debate in the context of entrepreneurial start-ups. READ MORE

3. 2. Burger Wars - case Burger King vs. McDonald's

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Tanya Gergova; Emelie Lundqvist; Nathanael Muscat; [2015]
   Keywords : Business and Economics;

   Abstract : .... READ MORE