Essays about: "Nation Brand Image Perception"

Found 2 essays containing the words Nation Brand Image Perception.

1. 1. Public Opinion about Sweden during the COVID-19 Pandemic and Implications for its Nation Brand: A Sentiment Analysis

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Verena Rucker; [2022]
   Keywords : Nation Branding; Public Diplomacy; Nation Brand Image Perception; COVID-19 Pandemic; Sweden; Twitter; Sentiment Analysis SA ; Social Sciences;

   Abstract : Public Opinion about Sweden during the COVID-19 Pandemic and Implications for its Nation Brand: A Sentiment Analysis This thesis seeks to expand the understanding of nation brand image perceptions by exploring the opinions of international audiences about Sweden during the COVID-19 pandemic in the form of sentiments. Given the strong link between a country’s handling of the COVID-19 pandemic and its nation brand, crises can have an impact on the perception of a country’s image. READ MORE

3. 2. A study of consumer perception of a Chinese luxury fashion apparel brand in Sweden

   University essay from Akademin för textil, teknik och ekonomi

   Author : Meiyuan Huang; Annie Guu; [2015]
   Keywords : nation brand image; consumer behaviour;

   Abstract : This thesis investigates consumer perceptions of a Chinese luxury fashion brand in Sweden. The impact of nation brand image in terms of consumer buying behaviour and perception is examined by performing a case study of Shanghai Tang, comparing it to the American luxury fashion brand Ralph Lauren through the brands’ country of origin and brand history. READ MORE