Essays about: "National Culture globalisation"

Showing result 1 - 5 of 9 essays containing the words National Culture globalisation.

  1. 1. Beer Festival and Place Identity : An Analysis of Munich Oktoberfest And Qingdao International Beer Festival

    University essay from Uppsala universitet/Teologiska institutionen

    Author : Rucheng Wang; [2022]
    Keywords : beer festivals; place identity; uniqueness; authenticity; liminality; Heimat ; nostalgia; globalisation; modernisation;

    Abstract : As microcosms of German and Chinese societies, Munich Oktoberfest and Qingdao International Beer Festival are important manifestations of local culture. This study intends to answer the following question: to which extent are beer festivals in Germany and China related to local history and the local sense of place? A historical overview of the beer festivals in Munich and Qingdao is provided, as well as an analysis of how people seeking a sense of belonging creatively combine cognitive schemata of modernity with local cultural systems on a symbolic level. READ MORE

  3. 2. Sustainable Chic : A cross-cultural study on Millennials' perception of sustainability and intended buying behaviour in the fast fashion industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elin Johansson; Vanessa Julianose; Lisa Winroth; [2017]
    Keywords : Cross-cultural; Fast fashion; Intended buying behaviour; Millennials; National culture; Perception of sustainability; Sustainability; Sustainable consumer behaviour;

    Abstract : Globalisation has led to a rising need for sustainable efforts, not least in the fast fashion industry which is associated with unsustainable procedures in order to meet consumers’ needs and desires. In the fast fashion industry, collections of ecological fabrics, fair working conditions as well as higher quality are examples of sustainable actions. READ MORE

  4. 3. The Modern Mystery of Countries, Companies and Change : A new perspective on the relationship between business and nation-states

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Anna Danielsson; Boyou Yang; [2014]
    Keywords : national identity; nationality; citizenship; company; firm; corporation; multinational; country; nation-­‐state; global value chains; policy making; globalisation; products; service; goods; brands; task; rules of origin; trade; fragmentation;

    Abstract : Today, different parts of a value chain operate in different places, different firms may hold ranges of brands with different national heritages, and leaders, shareholders and customers are widely spread across the world. Policy makers are facing new challenges as national borders define less and less of corporate thinking. READ MORE

  5. 4. Entrepreneurship in a Global Context : Case Studies from Start-ups in China, Lebanon and Sweden

    University essay from IHH, Företagsekonomi

    Author : Eva Maria Bille; Yafang Gao; Christel Simon; [2013]
    Keywords : Entrepreneurship; Start-ups; Globalization; Global entrepreneur; Culture;

    Abstract : In this thesis, we have investigated what skill sets entrepreneurs apply in order to become entrepreneurs, how entrepreneurs are influenced by globalisation and how they overcome societal barriers in their countries. The thesis consists of case studies with entrepreneurs from three firms in China, Lebanon and Sweden. READ MORE

  6. 5. Går det att planera för anpassning till förändringar i det urbana landskapet? - i så fall, hur?

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Elin Holgérus; [2013]
    Keywords : förändringar; resiliens; socio-ekologiska system; stadsplanering; planering; planeringsverktyg; hållbarhet; långsiktighet;

    Abstract : Vi lever i en föränderlig värld vilket ger både möjligheter och utmaningar när det gäller att planera inför framtiden. Vägen dit är inte någon linjär ekvation och för att hantera denna ovisshet krävs stor respekt och anpassning till dynamik och föränderlighet. READ MORE