Essays about: "National culture"

Showing result 6 - 10 of 533 essays containing the words National culture.

1. 6. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
   Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

   Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

3. 7. The Politics of Inclusion and Exclusion - A Critical Discourse Analysis of the Construction of the German National Identity in the Right-Wing Political Discourse on Refugees, Migrants, and Foreigners

   University essay from Lunds universitet/Graduate School

   Author : Hannah Shaw; [2023]
   Keywords : Germany; National Identity; Othering; Political Discourse; Refugees; Social Sciences;

   Abstract : This thesis explores how the German right-wing political party AfD constructs a national identity in their political discourse around refugees, migrants, and foreigners. The rise of refugees and migrants worldwide has led to a renewed focus on the concepts of nation-states and national identity in defining who does and does not belong. READ MORE

4. 8. Authentic leadership in a Swedish context : Knowing, showing and remaining true to one’s real self

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Kristin Ekström; Julia Kunnas; [2023]
   Keywords : Culture; Leadership; Hofstede s model; GLOBE; Authentic leadership; Swedish leadership;

   Abstract : This study aims to explore and create a deeper understanding of companies' leadership and discover how national culture relates to authentic leadership in a Swedish context. In addition to the purpose, the following research question is formulated; What are the characteristics of authentic leadership in Swedish managers from an employee's perspective? This study is based on a qualitative study with a deductive approach to get a deeper understanding of the topic rather than a broader perspective. READ MORE

5. 9. Unveiling the Influence of Organizational Culture on Innovation in Family Businesses : Lessons from Sweden and Italy

   University essay from Umeå universitet/Företagsekonomi

   Author : Emma Liedholm; Alice Röström; [2023]
   Keywords : Family Business; Organizational Culture; Innovation;

   Abstract : Family businesses are a significant part of the global economy, contributing to employment and GDP growth. However, they face challenges in a dynamic and competitive landscape, requiring a shift in traditional approaches and a focus on innovation. READ MORE

6. 10. The Art of Balancing Directions : A qualitative study on how Dramaten balances its goals

   University essay from Stockholms universitet/Företagsekonomiska institutionen

   Author : Jonas Fagerlund; David Mellström; Alexander Yng; [2023]
   Keywords : Institutional logics; hybrid organizations; culture and art; balancing goals; quantifiability;

   Abstract : Hybrid organizations, such as the Royal Dramatic Theater (Dramaten) in Sweden, face the challenge of balancing conflicting institutional logics and their prescribed goals. Dramaten, as the national stage for theater, is expected to uphold high artistic standards set by its sole owner, the Swedish state. READ MORE