Essays about: "Native Advertising"
Showing result 1 - 5 of 22 essays containing the words Native Advertising.
-
1. Whoo’s laughing now? A qualitative study of User Responses to Native Content Marketing
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : In the dynamic realm of social media marketing, maintaining a competitive edge is crucial; hence marketers are actively seeking strategies to stand out and increase levels of engagement. The study aimed to provide valuable insights into companies' utilisation of native content advertising on TikTok and users' attitudes towards this marketing strategy. READ MORE
-
2. Native Advertising - Don't Mislead Don't Misread : A Research of Brand Disclosure Effect on Consumers’ Native Ad Recognition Ability
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: Online marketing tactics designed to have a minimized impact on consumer experience have emerged recently whereas native advertising is one concept. Native advertising is an approach designed to decrease interruptions in consumers’ online experience by matching the form and functions of the platform in which the advertisement appears. READ MORE
-
3. Reconnect with readers : Does native advertising affect customer’s attitude towards online advertising?
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background - The thesis topic was selected because of the increased value of ads as a promotional tool and the growing avoidance arising from the exposure rate towards advertising. The principle of native advertising gives marketers a less intrusive pathway. READ MORE
-
4. The English and Swedish Languages’ Effect on Consumers’ Purchase Intention for Modernity-Related Products and Products Unrelated to Modernity
University essay from Karlstads universitet/Handelshögskolan (from 2013)Abstract : English is a global language which is associated with modernity and in advertising, English is used to associate products with modernity in the minds of the consumers. In non-English speaking countries, modernity-related products are more often advertised in English than products unrelated to modernity. READ MORE
-
5. Concepts that influence users’ feeling of non-intrusiveness in native advertising : A quantitative study testing the conceptualization of effective native advertisements’ influence on users’ feeling of non-intrusiveness
University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)Abstract : Abstract Background “Traditional digital advertising has become wallpaper. It doesn’t improve anyone’s experience on a site and readers, myself included, pretty much look past it” stated by Jason Hill, Global Head of Media Strategies (Adage.com, 2019). READ MORE