Essays about: "Native Advertising"

Showing result 1 - 5 of 17 essays containing the words Native Advertising.

  1. 1. Native advertising : from a consumer perspective

    University essay from Högskolan i Halmstad; Högskolan i Halmstad

    Author : Elin Lindmark; Elin Millberg; [2018]
    Keywords : Native advertising; Online advertising; Credibility; Consumer perception;

    Abstract : Research questions:How do consumers perceive native advertising compared to other online advertising? How does the media channel affect native advertisements?How do consumers receive native advertising? Purpose:The purpose of this study is to examine native advertising from a consumer perspective. A research will be done about how consumers perceive native advertising compared to other online advertising, how the media channel affects native advertisements and how consumers receive native advertising. READ MORE

  2. 2. Ad Disclosures on Social Media: An Excessive Obsession?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Pauline Norden; Tilda Larsson Riad; [2018]
    Keywords : Ad Disclosure; Influencer Marketing; Instagram; Deceptive Marketing; Native Advertising;

    Abstract : The way in which brands promote their products and services is constantly developing whilst adapting to the ever-changing media landscape. Today, it is all about communicating with customers in a two-way format, incorporating marketing in social channels and creating content of value. READ MORE

  3. 3. The Future of the New Media Economy : exploring the entangling identities of advertising and journalism professionals via the phenomenon of native advertising

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap

    Author : Alicia Gant; [2018]
    Keywords : Marketization of Journalism; Native Advertising; Political Economy of Media; Democracy; Professional Identity; Interpretative Repertoires; Social Sciences;

    Abstract : This thesis explores the relationship between journalism and advertising from the individual professional’s perspective. In-depth qualitative interviews with a total of eleven individuals currently working in Sweden or Denmark as either journalists or advertising, marketing and public relations professionals have been conducted, in which native advertisements have been shown and discussed. READ MORE

  4. 4. The fine line between journalism and advertising : A critical discourse study of ELLE.se’s use of advertorials and click-based content and an evolving hybrid genre

    University essay from Stockholms universitet/Institutionen för mediestudier

    Author : Linnéa Ruiz Mutikainen; [2018]
    Keywords : Fairclough; Critical Discourse Analysis; advertorials; native; affiliate; fashion journalism; commercialism; hybrid genre;

    Abstract : The purpose of this study is to explore the expressions of a commercialising fashion journalistic genre by focusing on how ELLE.se, Sweden’s biggest online fashion platform, use advertorials and click-based content. READ MORE

  5. 5. The causes and effects of native advertising clutter in social media

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Gabriel Höglund; Andreas Syvertsson; [2018]
    Keywords : Advertising Clutter; Social Media; Native advertising; In-feed ads; Instagram;

    Abstract : Advertising clutter has long been a thorn in the sides of marketers. Amidst the overwhelming amount of advertising messages that consumers are exposed to every day, they struggle to make their own communication efforts stand out. READ MORE