Essays about: "Native Advertising"

Showing result 11 - 15 of 22 essays containing the words Native Advertising.

  1. 11. Consumer Perceptions on the Privacy-Invasiveness of In-feed Advertisements

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Richard Lindblad; Tän Sasivanij; [2017]
    Keywords : In-feed advertising; Online Privacy-Invasiveness; Consumer Perception; Native advertising;

    Abstract : The rise in usage of the internet in general and social media in particular has spurred an increase in the amount of spending on digital marketing. This in turn has led to new and innovative ways of conducting marketing online, one of which is called in-feed advertising. Visually, in-feed ads share the same features as their surrounding content. READ MORE

  3. 12. Perception of Intrusiveness and Advertising Clutter in a Mobile News Feed - A Comparative Study of Native Advertising and Mobile Display Advertising

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Astrid Berge; Louise Gabrielsson; [2017]
    Keywords : Advertising Clutter; Intrusiveness; Mobile Advertising; Native Advertising; Mobile Display Advertising;

    Abstract : The mobile device is quickly becoming one of the most important advertising channels, due to its status as one of the most essential tools in our daily routine. However, mobile advertising is associated with a widespread advertising avoidance, mainly driven by the intrusiveness of ads and advertising clutter. READ MORE

  4. 13. Beacons for online advertising : An approach using a plugin

    University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

    Author : Albin Friedner; Alexander Nikalayeu; [2017]
    Keywords : Beacons; Android; Plugins; Bluetooth; Retargeting; Physical Web; Beacons; Android; Insticksprogram; Bluetooth;

    Abstract : Beacons are small devices that can broadcast messages using Bluetooth and other communication technologies using low power consumption. Beacons technology started to emerge lately and many companies has started to see opportunities. One usage of beacons is improving online advertising by using localized information. READ MORE

  5. 14. "In collaboration with..." The presentation of sponsored posts in lifestyle blogs and consumers' interpretation : The Case of Michaela Forni

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Amanda Mattisson; Caroline Wilkens; Sanna Nevala; [2017]
    Keywords : Blog marketing; storytelling; sponsored content; influencer marketing;

    Abstract : Background: Due to the rapid growth of social media usage, marketing has significantly moved from traditional ways towards digital marketing. In today’s society, people are exposed to an overload of information through various media channels. READ MORE

  6. 15. The Imitation Game - Examining the Effects of Native Advertising on Attitudes toward Publishers

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Sara Ekwall; Isa Widerståhl; [2017]
    Keywords : Native Advertising; Sponsored Articles; Disclosures; Deceptiveness; Publisher Attitudes;

    Abstract : In recent years, native advertising - advertising that mimics the design, function and feel of a source's original content - has seen an increase in popularity among publishers that hope to counteract falling advertising revenues. Review of existing research indicates that consumers have difficulties recognizing the commercial intent of native advertisements. READ MORE