Essays about: "Native Advertising"

Showing result 16 - 20 of 22 essays containing the words Native Advertising.

  1. 16. Revising Arising Advertising : A study on Generation Y’s perception to traditional and alternative advertising on news sites

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Johan Patriksson; David Javette; Gustav Levin; [2016]
    Keywords : Advertising; Avoidance; Online; Native Advertising; Generation Y;

    Abstract : Abstract Background Online Advertising is a continuously developing phenomenon, which helps several websites stay financially alive. However, online advertising tends to often be avoided by the consumers exposed to it, due to a number of perceived issues linked to online ads. READ MORE

  3. 17. Native Advertising - A New Era of Online Advertising? : A qualitative study exploring consumers' attitudes

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Katalina Palma; Katrin Waalkens; [2016]
    Keywords : Native advertising; consumers’ attitudes; online advertising; Persuasion knowledge; Attitudes towards advertising model; Sponsored content;

    Abstract : Purpose – The purpose of this study is to explore consumers’ attitudes towards native advertising and its perceived value. Design/methodology/approach – This research has a qualitative and exploratory nature. Forthe empirical material, primary data is collected through conducting in-depth semi-structured interviews. READ MORE

  4. 18. How Can Event Companies Use Facebook’s Ad Manager to Optimise the Click-Through-Rates of their Native Instagram Ads?

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Eline Absillis; [2016]
    Keywords : ;

    Abstract : Marketers have come to realise that an abundance of potential customers can be reached through Facebook advertising. Although a new player, Instagram is quickly catching up to Facebook’s success with its native ads. Despite this, there is a scarcity in the amount of academic literature that explores the use of them. READ MORE

  5. 19. Native advertising : In different types of online-media platforms  

    University essay from

    Author : Julia Karlsson; Cajsa Welander; [2015]
    Keywords : ;

    Abstract : .... READ MORE

  6. 20. The Commercial Chameleons on Social Network Sites - How native advertising affects ad and brand attitude among social network site users

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Julie Rosenthal Brydolf; Caroline Söderberg; [2014]
    Keywords : social network sites; ad-context congruency; native advertising; task orientation; consumer attitude;

    Abstract : With the increased volume of commercial content online most social network sites have adopted so-called "native" advertising on their websites to convey marketing messages more subtly. As an increased share of advertising budgets is spent on this form of advertising this essay aims to examine its effects on ad attitude and brand attitude among social network site users. READ MORE