Essays about: "Native managers"

Showing result 1 - 5 of 15 essays containing the words Native managers.

  1. 1. Branding in the Metaverse: Exploring established brand management perspectives and the advent of decentralized branding on Web 3.0

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Thiago Costa; Alaa Eldin Helal; [2022]
    Keywords : Branding; Brand Management; Metaverse; Decentralization; Blockchain; Web 3.0; NFT; DAO; Decentralized Branding; Business and Economics;

    Abstract : Purpose: The purpose of this exploratory qualitative research is: First, to explore what brands understand by metaverse and how they perform branding in this new context. Second, to investigate how established constructivist approaches to branding are performed within the metaverse. READ MORE

  3. 2. Tree origin or traits? : what makes a tree suitable as an urban habitat for insect fauna?

    University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

    Author : Kalle Ågren; [2022]
    Keywords : Biodiversity; Tree morphology; Invertebrates; Natives; Non-natives; Geographical origin; Phylogeny; Exotic; Plant technology; Congeners; Urban;

    Abstract : A global decline in diversity of plants and animals, has led to an increased focus on the topic of biodiversity. The trend of urbanisation can be a facilitator for biodiversity loss, and cities generally have lower densities of species compared to non-urban areas. This has made biodiversity in cities an important concept. READ MORE

  4. 3. From Conversation to Action : Perceptions and Practices of Allyship in aSwedish Workplace Context

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Laksana Baskaran; Emelie Jin; [2021]
    Keywords : Allyship; Diversity Management; D I; Global Organizations; Workplace Allyship; Training; Discrimination; Cross-cultural DM; Sweden; United States; Allyship; Diversity management; Mångfald och Inkludering; Globala organisationer; Utbildning; Diskriminering; Tvärkulturell DM; Sverige; USA;

    Abstract : Motivated by laws and regulations, moral grounds or the potential business advantages a more diverse workforce might bring, Diversity Management has become an ubiquitous part of organizational practices. Still, minorities are regularly exposed to social and structural discrimination at their workplaces. READ MORE

  5. 4. Concepts that influence users’ feeling of non-intrusiveness in native advertising : A quantitative study testing the conceptualization of   effective native advertisements’ influence on users’ feeling of non-intrusiveness

    University essay from Linnéuniversitetet/Institutionen för ekonomistyrning och logistik (ELO)

    Author : Adam Wetterstrand; Albin Fransson; Julius Nordmark; [2019]
    Keywords : Native advertising; non-intrusiveness; digital marketing; contextual relevance; transparency; informational appeal; emotional appeal; personalized advertising;

    Abstract : Abstract Background “Traditional digital advertising has become wallpaper. It doesn’t improve anyone’s experience on a site and readers, myself included, pretty much look past it” stated by Jason Hill, Global Head of Media Strategies (Adage.com, 2019). READ MORE

  6. 5. The workplace as an agent of diversity, inclusiveness, social integration, and social relations : A qualitative study in a multinational company

    University essay from Stockholms universitet/Sociologiska institutionen

    Author : Gicela Gallego Escudero; [2018]
    Keywords : Workforce diversity; inclusiveness; social integration; social relations; natives; immigrants; managers; employees;

    Abstract : This qualitative study aims to investigate how a multinational company works to promote workforce diversity and inclusiveness, how native and immigrant employees and managers experience social integration and social relations in the workplace, and how the managers work to contribute to social integration and social relations in the workplace. Interviews have been made with thirteen participants working in the same company. READ MORE