Essays about: "Natyra Dajakaj"
Found 2 essays containing the words Natyra Dajakaj.
1. The Startup of a Strong Brand - An investigation of brand identity evolution in early-stage startups operating in SwedenUniversity essay from Lunds universitet/Företagsekonomiska institutionen
Abstract : The purpose of this dissertation was to study the brand identity evolvement in a startup context. The CBIM framework by Urde (2013) was implemented in the research, in order to understand different elements affecting the process in the creation of a brand identity. The framework includes both an internal –and external perspective. READ MORE
2. Discretion to Act : A case study of how the environment affects top managers' degree of discretionUniversity essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Sektionen för hälsa och samhälle
Abstract : The purpose of this dissertation is to analyze how managerial discretion is influenced by the environment and, thereby, increase the theoretical knowledge of the concept. Hambrick and Finkelstein (1987) introduced environment as a level affecting managerial discretion. However, the authors only discussed it in an industry context. READ MORE