Essays about: "Naveen Mayilvaganan"

Found 1 essay containing the words Naveen Mayilvaganan.

  1. 1. Integrating Market-based Partners Into Fuzzy Front End of New Product Development

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Naveen Mayilvaganan; Juet Jacob; [2019]
    Keywords : Fuzzy front-end of innovation FFE ; Market-based partners suppliers and customers ; Integration; New product development NPD .;

    Abstract : Background: It is argued that most of the new product do not fail in the end but it fails in the beginning of the innovation. Managing front end of NPD, is the most important and difficult challenges facing the innovation managers. Effectively promoting front end activities can contribute directly to the success of the new product. READ MORE