Essays about: "Nazia Sultana"

Found 2 essays containing the words Nazia Sultana.

1. 1. Understanding the Impact of Gender Neutral Communication on Brand Image

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Nazia Sultana; Hossain Shahriar; [2017]
   Keywords : gender; gender-neutral; gendered; advertising; communication; brand image; brand association; brand personality; target marketing; Business and Economics;

   Abstract : Purpose – The purpose of this thesis is to investigate the impact of gender neutral communication on brand image. Methodology – This study was conducted using the experimental design framework of pre- post random group. The respondents were assigned into two groups: control and intervention. READ MORE

3. 2. Case Galaxy - DOOMSDAY: EXPLOSION OF THE GALAXY!

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Hossain Shahriar; Nazia Sultana; Pamela Lozano; [2017]
   Keywords : Business and Economics;

   Abstract : .... READ MORE