Essays about: "Negative WOM"

Showing result 1 - 5 of 18 essays containing the words Negative WOM.

  1. 1. "Dissatisfaction in Consumers" : A qualitative study on Word of Mouth and how it affects consumer complaints and repurchase intention, in fast food chains

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Rasmus Nilsson; Rawan Abdulraham; [2022]
    Keywords : Word of Mouth; Repurchase Intention; Consumer Complaints; Negative Word of Mouth; Positive Word of Mouth; WoM; Dissatisfaction; Satisfaction; Core Service Failure;

    Abstract : Word of mouth has been considered a big factor for why brands do not need to make excessive marketing efforts, due to consumers recommending their products or services to other consumers through WoM. Given this thesis explores the relationship between WoM, complaints and repurchase intentions of consumers when it comes to fast-food restaurants, the WoM mostly is that of a negative aspect. READ MORE

  3. 2. Are companies in Luleå not responding to negative reviews - and are consumers in Luleå reading the reviews?

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Johan Eriksson; Axel Rudling; [2022]
    Keywords : Electronic word-of-mouth; word-of-mouth; negative reviews; reviews; service recovery; eWOM; WOM; negative; positive; survey; Luleå;

    Abstract : People's engagements in social communities online have over recent years proven to be of great importance on others' opinions when purchasing products. Word-of-Mouth (WOM) has been around since ancient times and is a concept about consumers communicating with each other about their experience about services and products. READ MORE

  4. 3. New Product Introductions, what gets people talking? : Quantitative study on e-Word-of-Mouth & Customer Engagement

    University essay from Stockholms universitet/Marknadsföring

    Author : Rafael Czeszejko; Sophia Zhang Pettersson; [2021]
    Keywords : Customer Engagement; New Product Introduction; Sentiment analysis; Word-of-Mouth; WOM; eWOM; User Generated Content; UGC; Twitter; Sentiment analysis; Social Media; Innovativeness level; Quantitative; Brand Benefits; Big Data;

    Abstract : The interest of researchers and practitioners in e-Word-of-Mouth has accelerated with the rise of social media platforms. In the last decade it became more apparent that customers are not merely recipients of product and brand information, but also active participants in shaping product and brand perceptions. READ MORE

  5. 4. The Influence of e-WOM through SNS on Brand Perception and Consumer Purchase Intention: Study on Bangladeshi consumers.

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Pronab Swarup Podder; Kaniz Sawda Tanjee; [2021]
    Keywords : Electronic Word of Mouth; Social Networking Sites; Brand Perception; Trustworthiness; and Consumer purchase intention of Smartphone or gadget.;

    Abstract : Aim: The aim of the study is to investigate the influence e-WOM through social network sites has on consumers focusing on brand perception and purchase intention.  Methodology: A qualitative study was applied with the semi-structured online interview conducted with nine respondents across Bangladesh. READ MORE

  6. 5. The Impact of Negative ewom on Brand Loyalty : A qualitative study in the context of social media

    University essay from Umeå universitet/Företagsekonomi

    Author : Therese Melander; Filip Dyrelöv; [2021]
    Keywords : ;

    Abstract : Social media is a modern commodity, almost half of the world's population are connected to it in some capacity. As a result of the accessibility and the reach social media have, many brands have also established their presence there. READ MORE