Essays about: "Nelli Nordlund"

Found 2 essays containing the words Nelli Nordlund.

  1. 1. The Impact of Distance Work on Culture Development During an Era of Digital Transformation

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Nelli Nordlund; Thirimadura Mahesha Medhani Mendis; [2022]
    Keywords : distance work; digital transformation; digital maturity; cultural differences;

    Abstract : Companies are going through a phase that is called “Industrie 4.0” where the aim is to adapt their organization and culture toward the industrial revolution that is going on. There are multiple cultural aspects to look at while going into this process. READ MORE

  3. 2. The 4P theory's role in a company's social media

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Nelli Nordlund; Shayan Karimi; [2019]
    Keywords : the 4P theory; social media platforms; marketing strategy; digitalization;

    Abstract : This bachelor thesis gives insight to the reader on the 4P theory’s role in a company’s social media marketing. This is a multiple case study where the authors investigated how these two companies apply 4P theory in their social media marketing. Furthermore. READ MORE