Essays about: "Nellie Jakobsson"

Found 1 essay containing the words Nellie Jakobsson.

  1. 1. The contribution of effectiveness & efficiency to value within digitalization : - A qualitative study within Business to Business

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Felicia Ståhl; Nellie Jakobsson; [2019]
    Keywords : Digitalization; Inbound marketing; Marketing Automation; Value; Effectiveness; Efficiency;

    Abstract : Background: As digitalization has arisen and further developed the way companies execute marketing strategies, new ways of creating value by effectiveness and efficiency as a foundation has emerged during the recent years. Two crucial marketing tools within digitalization are Marketing Automation and Inbound Marketing. READ MORE