Essays about: "Nelly.com"

Found 4 essays containing the word Nelly.com.

  1. 1. Clicks and Bricks in a Symbiosis : A qualitative study about the value of the physical store in a digital era

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Linnéa Axelson; [2020]
    Keywords : Physical Store; Online Store; Omni-channel Strategy; Holistic Experience; Value Creation;

    Abstract : Background and Problem DiscussionA paradigm shift in retail is evident due to the increase of customers purchasing productsonline, where digitalization has created a concern regarding the existence of the physical storein today’s digitalized society. On the other hand, e-commerce has been seen as an opportunityfor retail stores to use as a strategy where physical and digital work together in a symbiosisfor creating unified messages and experiences for the consumers across channels. READ MORE

  3. 2. Exploring Consumers’ Experiences of Co-branding with Influencers: A Case Study about Influencer Marketing with Nelly.com

    University essay from Göteborgs universitet/Graduate School

    Author : Marie Andersson; Mathilda Göthberg; [2018-07-03]
    Keywords : Influencer Marketing; Co-branding; Human Brand; Collaborations;

    Abstract : The emergence of brands using influencers to reach their consumers, i.e. co-branding with influencers, has created a need for knowledge about how consumers experience it. With the aim of increasing this knowledge, a case study in the fashion industry was carried out with the brand Nelly. READ MORE

  4. 3. Like us on Facebook! : A qualitative study about online communication on Facebook

    University essay from Ekonomihögskolan, ELNU

    Author : Nathalie Anund; Adam Severin; Martin Zalewski; [2012]
    Keywords : Communication; Engagement; Word of Mouth; Social Networks; Social Media; Facebook;

    Abstract : As of the moment Facebook is the world’s largest online social network with over 800 million active users and more than 50% of the users log on to the website on any given day. It is considered to be the most important social platform on the Internet since it reaches more people than any other social network. READ MORE

  5. 4. Optimization of Goods Incoming Process

    University essay from Högskolan i Borås/Institutionen Ingenjörshögskolan

    Author : Alona Golovatova; Jinshan Zhou; [2010]
    Keywords : goods incoming process; flows smoothing; wastes elimination; process restructuring;

    Abstract : Increasing interest to optimization of goods incoming process has paralleled the rise of product diversity and advanced warehouse management based on logistics support systems. Nowadays, companies are universally faced with the requirements to reengineer their business processes starting with goods incoming operation, aiming to significantly reduce total operating costs and quickly respond to ultimate consumer. READ MORE