Essays about: "Nelson Emanuel Lopes Ribeiro de Melo"

Found 1 essay containing the words Nelson Emanuel Lopes Ribeiro de Melo.

1. 1. Segmentation and Customer Acquisition Strategies for MNC Providing Mobile Financial Services in Emerging Markets : A study on bKash in Bangladesh

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Kazi Abu Syeed; Nelson Emanuel Lopes Ribeiro de Melo; [2022]
   Keywords : MNC; MFS; EM; bKash; Segmentation; Customer Acquisition; DFS; Mobile Money;

   Abstract : Aim: The aim of the study is to investigate the segmentation and customer acquisition strategies that a MNC offers in emerging markets to implement digital financial service.  The core purpose of the study would be to magnify two core research questions: 1 - How do MNCs segment customers to offer MFS in emerging markets? 2 - How MNCs offering MFS implement Customer Acquisition Strategies to be successful in emerging markets? Methodology: The methodology in this study is built on a qualitative method. READ MORE