Essays about: "Nermin Osmanovic"

Found 1 essay containing the words Nermin Osmanovic.

  1. 1. The Pathways of Brand Love : Pathways to brand love out of a consumer perspective

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Nermin Osmanovic; [2020]
    Keywords : brand love; antecedents; pathways; self-brand integration; anthropomorphism;

    Abstract : AbstractBrand love has become an increasingly interesting area of research for academics and marketing practitioners alike, as it has shown to drive consumer behaviours such as brand loyalty, positive word-of-mouth and negative information resistance (Batra et al., 2012). READ MORE