Essays about: "Nermin Osmanovic"
Found 1 essay containing the words Nermin Osmanovic.
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1. The Pathways of Brand Love : Pathways to brand love out of a consumer perspective
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : AbstractBrand love has become an increasingly interesting area of research for academics and marketing practitioners alike, as it has shown to drive consumer behaviours such as brand loyalty, positive word-of-mouth and negative information resistance (Batra et al., 2012). READ MORE
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