Essays about: "Nespresso."

Found 4 essays containing the word Nespresso..

1. 1. Changing brand perceptions: Nespresso’s efforts to be perceived as a sustainable coffee brand

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Florian Felder; Hanna Nyremo; Linda Strålman; Anna Widerberg; [2020]
   Keywords : Brand perception; brand image; brand vision; communication; cognitive psychology; sustainability; Nespresso.; Business and Economics;

   Abstract : Purpose: The purpose of this paper is to analyse the misalignment between brand vision and brand image. Particular emphasis is placed upon the role of customers’ perceptions when it comes to shaping the brand image. READ MORE

3. 2. Case Competitions as a Tool to Build Brands and Reputation

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Judith Armenteras; Iris Politiek; [2018]
   Keywords : Corporate Case Competitions; strategic brand management; case competitions; brand reputation; internal branding; employer branding.; Business and Economics;

   Abstract : Aim: We aim to broaden the view and the understanding of what a case competition is and how it can be used beyond its use as an educational method of teaching and learning. More specifically, the purpose is to explore the phenomenon of case competitions as a branding tool from a strategic brand management perspective. READ MORE

4. 3. Sustainability-centered business model innovation:Learning from and insights into how sustainability has affected the business models of Nespresso and Starbucks.

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Pamela Nambalirwa Kawuma; Hernan Marcovecchio; [2017]
   Keywords : Innovation; Business Model; Sustainability; Nespresso; Starbucks.; Business and Economics;

   Abstract : ABSTRACT Title: Sustainability-centred business model innovation: Learnings from and insights into how sustainability has affected the business models of Nespresso and Starbucks. Seminar Date: 31st May 2017. Course: BUSN09: Degree Project in Strategic Management. READ MORE

5. 4. Branded applications - Function triumphs Brand? -An exploratory study of branded applications’ role in the brand building process

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Lidia Vukcevic; Malin Willgottson; [2013]
   Keywords : Brand building process; High low involvement brands; Mobile marketing; Branded applications.; Business and Economics;

   Abstract : Abstract Title: Branded applications - Function triumphs Brand? -An exploratory study of branded applications’ role in the brand building process Date of the Seminar: 2013.05. READ MORE