Essays about: "Nette Leikas"

Found 1 essay containing the words Nette Leikas.

  1. 1. Trust in influencer marketing A qualitative study on audience reception of Royal Design advertising

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Nette Leikas; Kamila Szkwarek; [2020]
    Keywords : influencer marketing; trust; qualitative interviews; audience studies; audience reception;

    Abstract : The aim of this thesis is to investigate whether there is a trust between social media influencers and their followers, and if so, to what extent. The methodological approach consists of an analysis of interview material, expert interviews and selected comment boxes on social media. READ MORE