Essays about: "Networking intention"

Showing result 1 - 5 of 17 essays containing the words Networking intention.

  1. 1. Instrumental and Friendship Networking Between Swedes and Expats

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Caroline Dalén; Trang Nguyen Hoang Thu; [2021]
    Keywords : Instrumental networking; Forming friendships; Networking intention; Networking attitude; Expat;

    Abstract : This research paper concerns factors influencing interpersonal intercultural networking. More specifically, it covers the intercultural formation of instrumental relationships and friendships between Swedes and expats residing in Sweden. READ MORE

  2. 2. The Influence of e-WOM through SNS on Brand Perception and Consumer Purchase Intention: Study on Bangladeshi consumers.

    University essay from Högskolan i Gävle/Avdelningen för ekonomi; Högskolan i Gävle/Avdelningen för ekonomi

    Author : Pronab Swarup Podder; Kaniz Sawda Tanjee; [2021]
    Keywords : Electronic Word of Mouth; Social Networking Sites; Brand Perception; Trustworthiness; and Consumer purchase intention of Smartphone or gadget.;

    Abstract : Aim: The aim of the study is to investigate the influence e-WOM through social network sites has on consumers focusing on brand perception and purchase intention.  Methodology: A qualitative study was applied with the semi-structured online interview conducted with nine respondents across Bangladesh. READ MORE

  3. 3. IF IT IS FREE, YOU ARE THE PRODUCT : An empirical study of users’ reasoning towards Facebook’s business model and ethics

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Pauline Brideron; Frédéric Hussler; [2018]
    Keywords : Business model; Social networking sites; Facebook; Data monetization; Consumer reasoning; Consumer behavior; Business ethics; E-ethics;

    Abstract : This Master thesis studies the reasoning of users towards the monetization of their data as part of social networking sites’ (SNS) business model and takes into consideration the ethical dimension of businesses. As the Cambridge Analytica Scandal highlighted, people are concerned about how SNS use their data, especially when third parties are involved. READ MORE

  4. 4. Technologies Enhancing the Customer Experience in Apparel Retail – A Future Study

    University essay from KTH/Produktinnovationsteknik; KTH/Produktinnovationsteknik

    Author : Sander De Vries; Christoffer Thörnvall; [2018]
    Keywords : Digitalization; machine learning; customer journey; future retail; Internet of Things; digital transformation; retail; big data; artificial intelligence.; Digitalisering; maskininlärning; kundresan; Internet of Things; digital transformation; detaljhandeln; big data; artificiell intelligens.;

    Abstract : I en värld driven av kontinuerliga framsteg inom teknologisektorn, i samband med ökad konkurrens, har detaljhandelslandskapet genomgått en förändring där kundernas förväntningar har förändrats drastiskt. Introduktionen av internet, ”smartphones” och sociala plattformar har resulterat till oöverträffade nivåer av tillgång till enkel kommunikation mellan individer, samt till geografiskt avlägsna klädbutiker som inte tidigare var möjliga att shoppa ifrån. READ MORE

  5. 5. Factors Related to Users’ Awareness of Information Security on Social Network Service : The Case of WeChat

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Han Shen; [2018]
    Keywords : Social Networking Services; Cybercriminal; Security Awareness; Protection Motivation Theory; Personal Information; Privacy Protection; WeChat; China;

    Abstract : Recent trends in social network services (SNS) have taken the rates of personal information sharing, storage and processing to an unprecedented level, which yield both benefits and undesirable consequences for their users. SNS is being exploited by criminals to fraudulently obtain information from unsuspecting users. READ MORE