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Showing result 1 - 5 of 19 essays matching the above criteria.

  1. 1. Sustainable Entrepreneurship Intention among Business Students of Developed and Developing Countries : A Comparative Study of Sweden and Pakistan

    University essay from Jönköping University/JIBS Entrepreneurship Centre

    Author : Ali Awais; [2023]
    Keywords : Sustainable Entrepreneurship Intentions; Business Students;

    Abstract : This study compares the sustainable entrepreneurial objectives of business students in Sweden and Pakistan. The study investigates the effect of action planning, action knowledge, cultural values, educational systems, availability of resources, and business environment on entrepreneurship intention using action regulation theory. READ MORE

  3. 2. Why Privacy Matters : Qualitative Research on the Phenomenon Sharenting

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : Elin Andersson; Matilda Nilsson; [2022]
    Keywords : Sharenting; Online privacy; Parents; Children; Social media;

    Abstract : Sharenting has become closely intertwined with common parenting practices. The term is produced from sharing and parenting and it refers to personal information of children published by the child's guardian on social media. READ MORE

  4. 3. Instrumental and Friendship Networking Between Swedes and Expats

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Caroline Dalén; Trang Nguyen Hoang Thu; [2021]
    Keywords : Instrumental networking; Forming friendships; Networking intention; Networking attitude; Expat;

    Abstract : This research paper concerns factors influencing interpersonal intercultural networking. More specifically, it covers the intercultural formation of instrumental relationships and friendships between Swedes and expats residing in Sweden. READ MORE

  5. 4. The Influence of e-WOM through SNS on Brand Perception and Consumer Purchase Intention: Study on Bangladeshi consumers.

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Pronab Swarup Podder; Kaniz Sawda Tanjee; [2021]
    Keywords : Electronic Word of Mouth; Social Networking Sites; Brand Perception; Trustworthiness; and Consumer purchase intention of Smartphone or gadget.;

    Abstract : Aim: The aim of the study is to investigate the influence e-WOM through social network sites has on consumers focusing on brand perception and purchase intention.  Methodology: A qualitative study was applied with the semi-structured online interview conducted with nine respondents across Bangladesh. READ MORE

  6. 5. IF IT IS FREE, YOU ARE THE PRODUCT : An empirical study of users’ reasoning towards Facebook’s business model and ethics

    University essay from Umeå universitet/Företagsekonomi

    Author : Pauline Brideron; Frédéric Hussler; [2018]
    Keywords : Business model; Social networking sites; Facebook; Data monetization; Consumer reasoning; Consumer behavior; Business ethics; E-ethics;

    Abstract : This Master thesis studies the reasoning of users towards the monetization of their data as part of social networking sites’ (SNS) business model and takes into consideration the ethical dimension of businesses. As the Cambridge Analytica Scandal highlighted, people are concerned about how SNS use their data, especially when third parties are involved. READ MORE